Category: SEO


If you are into Search Engine Optimisation (SEO) you have definitely heard about Alexa Ranking.  However, I have met a number of people offering SEO Services and they do not really know how they are determined. I have had queries like, “I have a webpage with 300 visitors daily and I have a webpage with 100 visitors daily which has a better Alexa ranking. What is the problem?” . 

In the next part of my post, I will explain two of the most common queries.

How are traffic rankings determined?

Alexa determines rankings based on the traffic provided by the Alexa Toolbar users and data collected from other, diverse sources.  This means that the person visiting your site, which does not have the Alexa Toolbar installed will not affect your Alexa Ranking unless he’s part of the other sources affecting the ranking. 


Why is my site’s traffic rank “No Rank” or “No Data” ?

This means that your website did not register a visitor from any of the sources Alexa use to update their rankings.


With that said, we should only use Alexa as an indication of traffic, but we cannot judge our traffic only by using Alexa.  In my opinion, the best solution to monitor traffic is by using Google Analaytics, this gives you a detailed indication of traffic and where users are coming form.  Another option to value your website, is to check your Google PageRank. This gives you an indication of the reputation of the website, traffic, and backlinks.

Source: http://www.alexa.com/faqs/?p=134 and http://www.alexa.com/faqs/?p=761

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One of my areas of expertise is SEO. Some of the services I offer are:

  • Consultation Services, where I advise my clients how they can improve their Search Engine Optimisation for their website
  • Repairing the code in your website, to fix any issues which can make your site less Search Engine Optimised
  • Monthly Reporting to keep track of where visitors are coming from, and how we can increase visits
  • Backlink Generation
  • If your site is in a hopeless case, it might make sense to rebuild a new website with SEO in mind from the start, this will definitely increase your hits
  • and much more White Hat SEO techniques to improve hits on your website

So if you are interested in any Search Engine Optimisations for your website, or you want a Search Engine Optimised custom website, feel free to contact me via e-mail on ryan@ryansammut.com . 

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The pie chart below shows the percentage market share which the most popular search engines are taking. This is showing a decrease in Yahoo’s market share, and an increase in Bing’s market share compared with 2010’s statistics. Google kept a strong position, and a relatively similar market share.

 

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Watch the video below, as it explains the No Follow links and how you should sort your Follow and No Follow links. I hope you get a clearer view of No Follow links, because people do not tend to take care of it, and think that every link will benefit your Google PageRank.

Similar to No Follow Links, I also found this video. If you intend to sell links or banners, it is recommended to add a nofollow tag to your link.

There are many so called web developers, web development companies and seo experts here in Malta, but most of them, little do they know about SEO.  Giving a website to a client without the necessary SEO, is like giving your client a showroom in the middle of nowhere.

I have met and discussed this issue with a lot of clients, and most of them pay a large sum of money for their website. Sometimes they are even lacking the basic things such as Meta Description and Meta Keywords are missing.

I believe that Malta has a lot to improve when it comes to SEO, and the general public has a lot to learn. SEO can be easy to understand and grasp the basics, however is also a continuously changing and vast subject, therefore only a few people may know all the tricks about SEO.


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I wanted to share the importance of make sure your sites SEO is as it should. If Google doesn’t know about your website, you will not get much hits most probably.

In the last couple of weeks, I made some SEO Optimizations in my website, and the results are great so far.

The Alexa Rank for my website is now about 2,700,000 now, a while ago it was about 6,000,000. Alexa gives a good indication of your sites hits. I also used Google Analytics to track my performance, and so far I have an increase of over 100% of traffic this month, compared with the previous month.

At the moment I am also working on improving my Google PageRank, but unfortunately this takes a lot of time, as Google only updates it’s PageRank every 3-4 months, so I’ll have to wait a couple of months to get the results.

alexa traffic rank

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This is an issue which many people still are not fully understandable of. You find many people, even Web Professionals who still believe that meta keywords are still being used by Google. Well the reality is that Google does not use Meta Keywords but they now focus on the content of the website.

Having said that, other search engines may still use them so it’s still not a complete waste of time by putting some keywords in your site.
Meta Tags

One of the most difficult SEO problems is to get a remedy for the issue of duplicate content.  So if you think that having more than one version of your own websites listed on different domains will help your visitors to find one of your websites, think again.  Search Engines punish websites which they see of having duplicate content by failing them to show up in search engines, which is every web owners worst nightmare.

This is done to discourage plagiarism and the tendency of others on the web stealing your work and republish it as their own.

Other things you need watch out for:
  • Avoid using product descriptions from manufacturers and publishers which are found in e-commerce websites with a high Google Page Rank
  • If your website offers print friendly pages, make sure that crawlers do not crawl that page because it may be seen as having duplicate content.  This can be done by using the meta “noindex” tag or by specifing no follow in the “robots.txt”
  • Watch out for pages that share common text.  This is often found in large e-commerce websites when similar products, from the same manufacturer share common content
These are the most common issues with duplicate content, you should watch out from duplicate content if you want to achieve a good page rank with Google.

The meta description tag is there to give a brief description of your webpage.  This will be helpful when your webpage turns up in Google’s search results.

Instead of having Google generating this automatically for you, by selecting the first few words in your website, you can insert this manually.

What you put in the meta description tag, is what the people will see when your website appears in Google’s search Result. Let’s take the example below:

Google meta description

The text inside the red box is the meta description

The following is an example of a meta description tag:

<meta name=”description” content=”Brief description of your web page.”>

The above code should be inserted in the head section of your webpage, between these tags: <Head> </Head>

Tips

  • When writing a meta description, you should limit it to about 170 to 200 characters at most.
  • You can write a meta description for each page, making it relevant to the content of your web page.

Please note that this takes time, and you will not find the new meta description right after you’ve just saved it.  You have to wait for Google’s crawlers to crawl your website again.